Our Story
Creating genuine Italian pizza with passion since 1985
From Naples to Your Neighborhood
'Crust & Co Pizzeria's dream was simple: to bring authentic Neapolitan pizza to London. Established by the Carter family in 1985, our pizzeria began as a small, family-run spot with recipes passed down through generations.
Oliver Carter, our founder, learned the craft of pizza-making during travels across Italy, studying under master pizzaiolos in Naples—the birthplace of pizza. Upon returning to the UK, she aimed to recreate the magic of true Italian pizza, using traditional methods and top-quality ingredients.
What started as a modest 12-seat pizzeria has evolved into a cherished local staple, yet our dedication to quality and authenticity has never wavered. We still employ wood-fired oven techniques, mix dough fresh daily, and source the finest ingredients available.
Today, 'Crust & Co Pizzeria' remains a family-owned operation, with the next generation of the Carter family leading our enthusiastic team. While we've adopted some modern touches, the core of our business stays the same: crafting delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We choose the freshest, highest-quality ingredients, collaborating with local farmers and Italian importers to ensure authentic flavors.
Traditional Methods
Our pizzas are crafted using time-honored techniques, with dough fermented for 48 hours and baked in authentic wood-fired ovens.
Community Focus
We strive to be more than just a restaurant—we're an active part of our community, supporting local initiatives and welcoming everyone.
Sustainability
We prioritize environmentally responsible practices, from minimizing food waste to using eco-friendly packaging and supporting sustainable farming.
Meet Our Team
The passionate people behind our delicious pizzas
Oliver Carter
Owner & Head Chef
Second-generation owner who trained in Naples and has perfected our recipes for over 15 years.
Alex Carter
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, specializing in seasonal dishes.
Marco Rossi
Master Pizzaiolo
Born in Naples, Marco has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Laura Thompson
Restaurant Manager
Ensures every guest has an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Daniel Chen
Sommelier & Beverage Director
Curates our beverage program, focusing on Italian-inspired juices options and pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside of Italy. The crust is delightfully chewy with those charred spots only a wood-fired oven creates.
Avery Carter
I love that 'Crust & Co Pizzeria' uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Priya Singh
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... it’s heavenly, as the name suggests. Don’t miss the Truffle Mushroom pizza!
Diego Morales
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere